Of the many ways to validate a business idea, creating a landing page has become the least demanding and most rewarding tool for testing whether a concept will pay off.
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However, building a landing page is always a balancing act. After all, you aren’t necessarily testing the actual product, but rather a visual and written representation of it. When performing any landing page test, the goal is to avoid both false negatives and false positives, which means that you are bypassing a page design that might influence the validation of your idea of. unintentionally. At the same time, clarity and speed take precedence over design and aesthetics when trying to quickly get a glimpse of how consumers perceive your idea.
Let’s take a look at six tips to help you test a business idea with minimum effort and maximum results.
Choose a business name
Prospects rarely convert because of a new business name, so for your test, naming a domain should be a simple task that you don’t want to spend too much time on. The name can include an insightful suggestion, a unique selling point, or the product itself. Suppose your business idea is to sell hammocks for cats; a simple word like “Happycat” may be sufficient for this concept testing step.
. Your domain may have the same name as your business idea, but don’t worry if it deviates a bit. When buying a domain you just need to test your domain ideas and check if they are still available using a domain provider like Google Domains or others like GoDaddy or Domain.com. The best thing to do when creating a name is to follow the trial and error principle: choose what is available and matches your idea of ââa name (you will want to check availability on a variety of types. different domains, for example .org, .com, .co, .io, .app, etc.), instead of chasing expensive top-level domains.
Choose a landing page design
The idea of ââproof of concept via a landing page is to save time and reduce the initial effort, so avoid designing a landing page from scratch. Instead, you can use an easy-to-use design template or page builder and customize the template to your needs. Page builders allow you to adjust titles, subtitles, colors, and images to create a more unique web page style. So give your idea the face it deserves.
Remember that the fidelity of your landing page design should depend on the type of consumer you want to target and their respective expectations for design and functionality. Let’s say you’re selling a new digital app, a social engagement platform aimed at a âGen-Zâ audience. In this case, you probably need to invest more time in the design and user experience than if you are developing B2B software for pharmacists.
Now there are many options to choose from when it comes to the different services related to the complexity of the page you want to create. With Carrd, you can create a highly simplified single page lander that includes a name, title, and CTA. You can also explore template services like Webflow, Leadpages, and Unbounce, which provide you with website templates and even let you edit your design with HTML and CSS.
By the way: you can also buy all-in-one solutions like Wix. Offers like this allow you to create a domain, host your website, and come up with templates for you to choose from, all in one fell swoop.
Craft a Killer Copy
Since the main purpose of a landing page is to successfully communicate what your product is and what it is for, the language you use will be at the heart of your website.
The copy should highlight the unique selling proposition, the intent you want to evoke in website visitors, and the call to action (CTA). Are you talking about the pain, a potential client’s dream, or are you providing a solution? Make sure you choose the right words and style for your intention in each section:
- The title above the fold
The title is the first thing a visitor notices on your page. According to recent studies, the optimal title is six words. So try to be as clear, short, and sweet as possible. Feel free to be playful, creative and remarkable with your choice of words. Our “cat hammocks” could make headlines: “The seat the royals deserve.” “
The main trigger on a website that gets visitors to take action is the CTA. This button, designed as an interactive user interface element, can be linked to a customer service contact, demo request, or product order, depending on your specific purpose. Connect the text logically with your headline and subtitles, and make it as compelling as possible. Typical CTAs include âSign up for our newsletterâ, âContact usâ, or âGet started nowâ. We would probably choose something like “make your cat happy now” or “start your chat room” for our hammock project.
If you intend to save time or need some creative help with your website copy, you can either pay a dedicated content marketing copywriter or use other ways to create a site copy. Web. One of those tools is Jarvis, an AI writing tool that helps you automate texts like testimonials or feature descriptions. And with Copy.AI, you can start a seven-day trial period for a short website copy creation.
Use visuals to elevate your landing page
Don’t underestimate the power of imagery. A sleek modern logo and eye-catching mockups reinforce your message and engage your page visitors to learn more.
There are several ways to get a unique logo. If you want to find quick design sources, you can use 99 designs to find a quick logo. Or you can just quickly create a simple graphic logo or wordmark on Canva or Figma and use it for the landing page.
You may want to include images to create an emotional connection with the website visitor, for example, in the header. You can get them from resources like Pexels, Pixabay, or Unsplash. Now, instead of using images that don’t exactly match what you’re trying to sell, you can work with illustrations. Leaving a little space to imagine and interpret, they dominate today’s digital aesthetic. Find cool illustrations at Icons8, Glazestock and Undraw.
- Wireframes and sample templates
Software and application mockups or wireframes can give the customer a better idea of ââwhat they will look like once they purchase the product, illustrating a digital solution on a desktop or iPhone screen.
Creating wireframes can be time consuming, but trust me, including them is good, even if it’s just a rough draft. This is basically because potential customers can better understand an abstract idea and imagine its useful features with visual guidance. Tools like Figma or Canva help you create a mockup in just a few steps.
Live customer help
Even during the validation already, offer a live chat or an alternative messaging function. This way, you can directly answer any questions that arise, follow up, or explain details to customers (or potential investors) if they want to learn more about your business. If you integrate Drift or LiveChat into your landing page, you can connect the visual box to a clear CTA that offers various contact options (because of the multi-channel rules!).
In addition, it is good to generate a registration form. Even a beta list or signup list can help you get your hands on valuable customer data. Then you can gradually drip on your prospects, even if they don’t have immediate questions.
The proof of concept contact form should always be short and not search for sensitive data. Customers are willing to give away personal data, but they’re not exactly looking to sell their soul. So be gentle. Only ask for the information you need, such as name and email address, to get in touch and leave a field for comments, questions or personal messages. With tools like Typeform and Calendly, you can easily integrate such forms.
Test multiple USPs in one go
A landing page for business validation is also perfect when you’re deliberating between two competing value propositions for the same idea. In this case, rather than using both on one page, create two different pages for the same idea, use different copies to capture the different value propositions, and see which one performs better.
There are a lot of things and tools to consider when building a landing page, but remember the goal is to reduce the likelihood of you getting false positives or negatives that obscure the true value of your business idea. That’s why sticking to the basics of design and copy, adding an eye-catching CTA, and ending your page with eye-catching images should be enough in the majority of cases.
About the Author
Aayush Gupta, corporate designer at Create.