Hair Dye Market Size To Increase USD 13.75 Billion | Market Insights highlights innovation in product formulation and formats as a key driver


Supplier Information
The hair color market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. The major suppliers in the market focus on product innovation by introducing the concept of product differentiation and new product development. This allows the main suppliers in the market to maintain their dominance.

The launch of new products and the differentiation of these newly launched products in terms of formulation and packaging will help market sellers to grab the attention of potential customers. Digital marketing is also proving to be the most economical method to promote their products because it does not require any investment. Salespeople often use Facebook, Instagram, Pinterest, and YouTube to showcase their products.

The report analyzes the competitive landscape of the market and offers information about several vendors of the market, including:

  • Combe inc.
  • Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Corp.
  • New Avon Co.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • Estée Lauder Companies Inc.
  • Unilever Group

Discover additional highlights on the growth strategies adopted by suppliers and their product offerings, Read a free sample report.

Geographic market analysis
Europe will provide maximum growth opportunities in the hair color market during the forecast period. According to our research report, the region will contribute 30% of the global market growth and is expected to dominate the market until 2025.

The UK is the key market for hair coloring in Europe. Due to the strong competition among vendors, the hair dye market in the region is expected to increase significantly throughout the forecast period leading to the expansion of distribution networks and adoption of multi-channel marketing methods, in especially in Western European countries. As consumers now focus on maintaining healthy hair, mainly using hair dyes made from natural ingredients, the demand for natural hair dyes is expected to be high in Europe during the forecast period.

In addition, countries like the United States, Japan, Brazil, the United Kingdom and China are expected to become prominent markets for the hair dye market during the forecast period.

Learn more about the geographic spread of this market along with the detailed analysis of major regions.

Analysis of key segments
Vendors in the permanent hair dye market segment offer innovative formulations to meet the needs of the customers. The process of permanent hair coloring is also known as oxidation because this process mixes an oxidant like hydrogen peroxide and ammonia with the coloring agent before application. It doesn’t require as much application as semi-permanent or temporary hair dyes. As a result, manufacturers put a lot of effort into creating long-lasting color that respects the strength and elasticity of hair.

Many well-known brands in the global hair dye market now offer hair dyes that prevent brassy and provide full hair protection from root to tip. In addition, several suppliers now sell permanent hair dyes that are resistant to fading and require little maintenance. These advancements are expected to propel the permanent hair dye market segment during the forecast period.

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Main market drivers and trends:
Innovation in product formulation and formats is one of the main drivers of the target market. Hair color is available in pre-dosed sachets which are convenient to use. The formulation of the product, its content and the way it is sold in the market are all driving forces in the market. The formulation of the hair color is done in two steps. The first step involves creating the base of the product, while the second step involves creating the desired shade.

The majority of hair dye manufacturers create shades that lighten the hair, which adds to the popularity of the product with consumers. The most commonly used product in the market is hair shine enhancement, which is a type of hair color. Next are the hair dye options which claim to be long lasting, simple to use, and herbal. Customer acquisition, product visibility and adoption rate all increased as a result of these developments, driving up the market price quotient.

Download a free sample for highlights on market drivers and trends affecting the hair color Marlet.

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Associated reports:

Natural Cosmetics Market by Type and Geography – Forecast and Analysis 2022-2026

False Eyelashes Market by Distribution Channel and Geography – Forecast and Analysis 2021-2025

Scope of Hair Coloring Market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to an 8% CAGR

Market growth 2021-2025

$ 13.75 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Efficient contribution to the market

Europe at 30%

Main consumer countries

United States, Japan, Brazil, United Kingdom and China

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Combe Inc., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., New Avon Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc. and Unilever Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID 19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period,


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

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Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

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