Photography is the only language that can be understood anywhere in the world, âsaid Bruno Barbey, a French photographer of Moroccan origin. This is very true since a photo conveys a message, a mood and an emotion. And, with the use of smartphones increasing at an exponential rate – both in the region and globally – it has become the layman’s camera for capturing lives. As the shutter-hungry population – especially the younger generation – searches for better images, smartphone makers around the world are in a constant battle to deliver enhanced photographic experiences through their phones.
With the intention of creating a device capable of capturing all emotions, OPPO, one of the fastest growing smartphone companies in the world, has launched the new Reno6 series which features improvements in photography and video. .
With three new variants – Reno6 5G, Reno6 Pro 5G and Reno6 Z 5G, the Reno6 series smartphones are designed for forward-thinking people, gaming enthusiasts and the next generation.
The Reno6 specializes in AI Portrait videos, enhanced with a plethora of capabilities to create a cinematic effect. These features will allow clients to record key life events professionally and creatively, allowing them to capture moments, memories and feelings in a beautiful and one-of-a-kind setting. With the launch of the Reno6 series, OPPO reaffirmed its commitment to providing GCC customers with technology that fits their lives. From 5G ultra-connectivity to pro-level videography and photography, the launch also saw the company unveil two true wireless earbuds – the OPPO Enco Air and OPPO Enco Buds, which it claims are the perfect accessory for the Reno6 series. âThis launch reflects the distinctive blend of trendy aesthetics of the Reno series with a lightweight, slim and comfortable design, to make the phone not only beautiful, but also very practical to resist fingerprints and scratches thanks to the patented Reno Glow process. . Says Tarek Zaki, Senior Product Manager – MEA at OPPO.
To date, the Reno series serves over 70 million users worldwide on average every month, capturing over 236 million memories per video.
“OPPO takes no shortcuts”
OPPO has always paid special attention to the design, display and performance of its devices. The new series of smartphones had to undergo durability and performance quality tests involving environmental and mechanical constraints. Explaining the new benchmark, Zaki explains that the company ensures that each device provides an optimal and complete user experience. âStability and reliability are among the main factors that determine whether a device passes the test – and OPPO takes no shortcuts when it comes to quality. We pride ourselves on our rigorous testing, carried out at the OPPO QE Reliability Lab with the aim of maintaining high and standardized product quality at all levels. From product development to mass production, the lab is responsible for testing products to the highest quality standards. An OPPO device reaches consumers after a journey of 150 tests – including stress, durability, performance and more, âhe adds.
Out of the box
To give a premium feel, the OPPO Reno6 Pro 5G, the heroic variant of the Reno6 series, is designed to appeal to a younger audience with unique colors and an innovative finish. Responding to the needs of the new generation, the smartphone company declares that cell phones are no longer just communication tools, but rather represent individual tastes and styles. The Reno6 Pro 5G is a slim 7.99mm device that weighs 188g and inherits OPPO’s Reno Glow, the company’s patented design, with two additional colors – Arctic Blue and Lunar Gray. While Arctic Blue has an enhanced Reno Glow effect, Moon Gray has a sheer, sheer, sheer metallic silver finish. The phone is powered by Qualcomm Snapdragon 870 5G mobile platform with Kryo 585 processor, running up to 3.2 GHz.
OPPO’s Reno6 Pro 5G also has 12 GB of RAM and the RAM expansion technology developed by OPPO. Part of the available ROM storage can be converted to RAM space when the function is enabled. In addition, the original 12GB RAM of the Reno6 Pro can be boosted by an additional 3GB / 5GB / 7GB as needed, allowing it to run smoothly even when multiple apps are running simultaneously. The smartphone also has two sensors on the front and back of the phone that detect ambient light to enable 360-degree light detection. As a result, the accuracy of automatic brightness has increased significantly, ensuring that the viewing experience is as comfortable as possible.
The smartphone also has a large 4,500mAh battery and a 65W SuperVOOC 2.0, which can charge from 0 to 100% in just 31 minutes, in addition to a host of power-saving technologies. .
Light, camera, action
âAfter conducting market research, OPPO found that many tech-savvy consumers are looking for a brand affinity and a 360-degree experience with their smartphones, beyond specs and features,â says Lucy Aziz, Manager Principal of Public Relations and Communications – GCC at OPPO. Therefore, the company has focused heavily on innovation to meet this market segment. The smartphone tech giant has developed an improved series to ensure that the best camera and flash charging experience remains accessible to everyone.
With an array of four 50 MP AI cameras on the rear and a 32 MP selfie camera on the front, Sony IMX766 sensor and OPPO’s AI capabilities, users can effortlessly shoot quality portraits. professional with the new Bokeh Flare portrait video. The feature adds cinematic DSLR-like bokeh light effects to portrait movies with enhanced video, AI highlighting, and flash snapshot.
The powerful image sensor behind the main camera – Sony IMX766 – is what sets it apart, OPPO says. DOL-HDR (IMX766) technology uses a ânear-simultaneousâ technique to take both long and short exposures of the same photo in a significantly reduced time. As a result, the two shots can be captured almost simultaneously, reducing the ghosting and motion blur seen in standard HDR images. In addition, real-time previews of HDR images are also available on the Reno6 Pro 5G display.
Bokeh Flare Portrait Video – which gives smartphone video a cinematic bokeh effect, essentially turns background lights into spheres to make the subject stand out in the frame. Another cool feature, AI highlight video, creates portrait films that are more transparent, brighter, and more vivid in color, whether shooting at night or in bright light during the day.
True to its slogan “capture every emotion in portrait”, the smartphone’s focus tracking feature automatically locks and tracks focus on faces, people, emotions and pets. âWe have refined the wants and needs of our customers, especially with Reno6’s AI portrait video capabilities, aimed at providing OPPO users with a superior portrait video experience,â Zaki said.
Smartphone games have experienced accelerated growth in the Middle East in recent years. According to a Newzoo report, mobile games in the region are expected to reach $ 4.4 billion by 2022. Considering the region’s youthful demographics, smartphone makers are responding to the demands of the new generation by introducing games. mobile. OPPO Reno6 Pro 5G delivers realistic professional gaming sound. All status bars, gestures, buttons, floating windows and alerts are disabled when player mode is activated, ensuring total immersion in the virtual environment.
A feature co-created for PUBG mobile gaming situations has also been added in the Reno6 series. Users can momentarily exit the game, reply to messages, or use other apps while keeping an eye on the progress of the aircraft launch countdown via a small float. Once ready to get back to the action, where the parachute jump is about to begin, one click on the rewind bubble and the player would be back on the playing field in no time.
Recognized at regional level
OPPO has gained ground in the Middle East and Africa market since its launch five years ago, with the Reno series becoming a big success. âWe have been overwhelmed by the initial response to the Reno6 series in the GCC, which has exceeded Reno5 pre-orders by an incredible 300% since announcing its launch on September 7, 2021,â Aziz said. âOur brand philosophy resonates with consumers, and it motivates us to continue serving our customers with all our hearts,â she explains. OPPO is also investing heavily in regional partnerships with exciting plans slated for the remainder of 2021 and 2022, including the T20 Men’s ICC World Cup taking place in the United Arab Emirates and Oman with OPPO as a global partner. âAdditionally, we are hosting a collaborative gaming tournament with PUBG mobile later this year following a long-standing partnership with the gaming platform,â says Aziz.
OPPO has some amazing collaborations, exciting launches, and unique campaigns in the works. However, the brand has chosen not to reveal details in order to keep customers on their toes. OPPO is committed to delivering unforgettable experiences that inspire users to express themselves fully.
Read: Practical review: The new OPPO Reno6 Pro 5G