Marketing support features are provided as standard on transcosmos proprietary SaaS CMS, DEC CMS, a digital marketing platform

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DEC CMS

These additional standard features allow you to test and compare the performance of multiple content, display a different set of content to users who have accessed URLs with parameters, define expected user actions as sets of conversion actions and display metrics on report views.

transcosmos inc. hereby announces that the company has deployed and released three new marketing support features on “DEC CMS”, its proprietary SaaS CMS. The three functionalities are “AB test” to validate content performance, “marketing campaign management” and “marketing campaign access analysis”. The DEC CMS is a multilingual CMS powered by “Acquia”, a platform built on “Drupal”, the open source CMS used worldwide.

1. Presentation of CMS DEC

  • DEC CMS is powered by “Drupal”, the CMS used around the world.
  • Being a multilingual CMS, DEC CMS allows brands to create web pages regardless of the language.
  • With its multi-site management capability, DEC CMS centrally manages a variety of content and images used on a branded website.
  • Websites, digital signage, car navigation systems, etc., CMS delivers content across multiple channels.

It is essential that companies quickly execute their digital marketing initiatives by responding to the changing needs of customers and markets. With the new features that transcosmos just released, customers can run their digital marketing initiatives, from content creation and testing, to measuring marketing performance, to improving content by simply configuring settings. Until now, many businesses had to use different tools for each marketing initiative, which meant they had to deal with content dispersed across multiple channels. Now, with DEC CMS, clients can execute marketing initiatives effectively and efficiently and quickly manage content that matches user characteristics and preferences on a single platform.

2. Additional standard features

You can test and compare the performance of different variations of a content by modifying the content and adjusting the test report for parameters, user agents (UAs), devices, and other targets.

  • Marketing campaign management

By defining different display models with a combination of parameters and content (image, link text, destination URL, etc.), you can display a different set of content to users who have accessed URLs with parameters.

  • Analysis of access to marketing campaigns

[Set up conversion action sets]

You can define the actions that you want your users to perform as sets of conversion actions.

[Performance measurement & Reporting]

You can measure and display impressions, clicks, click-through rate, conversions, and conversion rate on report views.

  • Please note that you need a Google Analytics account to use this feature.

DEC CMS is deployed and used by many customers, and empowers customers by enabling them to manage content and execute marketing initiatives with its many features. In an effort to help clients develop and execute effective digital marketing initiatives, transcosmos will continue to add and enhance the functionality of DEC CMS as a digital marketing solution, and to offer solutions to various challenges in content management.

* transcosmos is a trademark or a registered trademark of transcosmos inc. in Japan and other countries.

* Other company names and product or service names used herein are trademarks or registered trademarks of the respective companies.

About transcosmos inc.

transcosmos started operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to improve the competitiveness of our customers by providing them with superior and valuable services. transcosmos currently offers services that support customers’ business processes with a focus on both sales expansion and cost optimization through our 166 bases in 30 countries / regions, with a focus on Asia , while constantly pursuing operational excellence. In addition, following the expansion of the e-commerce market globally, transcosmos provides comprehensive one-stop global e-commerce services to provide our clients’ excellent products and services to consumers in 48 countries / regions around the world. . transcosmos aims to be our clients’ Global Digital Transformation Partner, supporting client transformation by leveraging digital technology, responding to the ever changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

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