This new extension to our platform allows advertisers to retain first-party data and track campaign effectiveness through conversions. Without it, advertisers and media buyers cannot track their spending and consumer traffic will continue to be lost.
NEW YORK (PRWEB)
August 11, 2021
ShoppableÂ® Expands Direct-to-Consumer Lite Platform With New Advertising Experience Solution
The ShoppableÂ® Ad Experience â¢ was created at the request of CPGs and manufacturers to provide a similar solution, but for paid advertising campaigns.
This comprehensive commerce solution allows advertisers to fully track and capture first-time data as well as zero data throughout the conversion.
ShoppableÂ®, the patented universal shopping cart technology and instant payment platform, today announced the launch of ShoppableÂ® Ad Experience â¢, a new turnkey âDTCâ platform directly for consumers enabling brands to interact directly with consumers in a landing page environment. and enable advertisers and publishers to facilitate closed-loop transactions from all digital, social and paid media channels.
Following rapid growth and customer feedback from Consumer Goods Business Customers (CPGs) with the Shoppable DTC Lite â¢ solution, the new Shoppable Ad Experience â¢ is an extension of the original product and a direct result of customer feedback and market demand. The new solution also comes at a time when advertisers continue to struggle to find an effective solution that allows them to track the effectiveness of their media campaigns to an order.
ShoppableÂ® Ad Experience â¢ enables advertisers to capture zero and first party data and enables them to maximize their revenue – all without being a registered merchant or managing inventory and distribution. The solution also eliminates the need for advertisers to send shoppers to a retailer’s website, a common practice that often results in consumer link breaks, data loss and lack, or terminated purchases. ShoppableÂ® Ad Experience is an official partner of PinterestÂ® and enables brands and marketers to seamlessly integrate shopping experiences into paid search, display and social media plans and thus eliminate the multiple links that often lead to consumer frustration and lost sales.
âOur new Shoppable Ad Experience â¢ solves a number of challenges for CPG brands and manufacturers while speeding up the setup process in record time – in as little as 20 minutes,â said Heather Marie Udo, CEO and Founder of ShoppableÂ®. âThis new extension to our platform allows advertisers to retain first-party data and track campaign effectiveness through conversions. Without it, advertisers and media buyers cannot track their spending and consumer traffic will continue to be lost. And, by enabling transactions within a single-screen payment experience, the new platform will accelerate consumer engagement and drive sales. ”
PadSquad, a leader in the creative and digital media industry, is working with ShoppableÂ® on the new ShoppableÂ® Ad Experience â¢. PadSquad partnered with ShoppableÂ® in 2020, to bring creativity and commerce together in high impact digital ads. The new version of âShopper Ad Experience â¢â helps their team minimize friction and speed up their process and workflow.
The Shoppable â¢ advertising experience can be set up in a single day without any engineering resources, as customers can create the landing page shopping environment through a modular web tool allowing various types of content, videos or images, products and the patented Universal. Payment option including the option of one or more retailers in one order. The platform also allows users to update and modify content instantly or duplicate campaigns for performance testing. The Shoppable Ad Experience â¢ license allows advertisers to access the marketplace and start selling faster with less administrative burden and wasted resources, while still processing payments and managing inventory and order fulfillment .
With this new model, Shoppable removes even more friction from the e-commerce process. With its universal checkout, consumers will stay in the native environment and enjoy transaction options, allowing them to checkout instantly, get a reminder, or pay on a retailer’s website depending on the best price and availability of products.
As ShoppableÂ® grows with customers, the platform also serves as a roadmap for the ecommerce roadmap of a brand, retailer or publisher. Working as both an analytics and brand experience platform, Shoppable is the only company that can provide comprehensive insight into the entire sales funnel, from point of discovery to purchase. of the product.
ShoppableÂ® is an award-winning and disruptive e-commerce activation company that licenses the leading, patented and universal technology, payment and shopping experience. ShoppableÂ® modernizes affiliate marketing by removing the need to redirect buyers to external websites to complete the purchase. Its innovative software enables brands, media companies, advertisers and publishers to bring the payment experience wherever a consumer discovers or engages with products online. Powerful Multi-Merchant Catalog and Universal Checkout create at-the-time product discovery shopping experiences for websites, mobile apps, ads, images and videos. Shoppable licenses its product catalog and patented universal payment technology to publishers, manufacturers, CPGs, and advertisers, who want to host an e-commerce payment on their websites, apps, and advertisements, without having to hold inventory, create a channel conflict or set up an expensive DTC business. Shoppable holds several patents in the United States for its universal checkout technology that minimizes friction in the purchasing process through on-site checkout capabilities, driving additional sales for major brands and retailers. Founded in 2011 and based in New York City, the company has grown from a luxury e-commerce startup to a market leader in large-scale e-commerce distribution, reaching millions of consumers every year.
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