- Only 17% of all women, regardless of race and ethnicity, feel their racial beauty is accepted by society.
- 1 in 4 black, Hispanic and multiracial women think society’s beauty standards are racist
- 52% of women agree that “everyone can be beautiful”, and only 11% of women agree that society makes them feel beautiful
The full report and findings can be downloaded from DreamforEquity.com
“We are in a position, as industry leaders, to drive the change needed within the aesthetics industry. We need to create a frank dialogue about racial representation and perceptions within our aesthetics community. We hope that the Forces of Beauty ® report will help move us all in the right direction,” said Jonas Shacknai executive chairman of skinbetter science ® .
strengths of beauty ® is the third deliverable of The DREAM Initiative ® following the successful launch of the Curriculum for Advancing Racial Equity (CARE) produced by Solomé Rose Consulting, LLC – the American Academy of Dermatology and other leading dermatology companies support the inaugural implementation of the program in five residency programs in dermatology highly appreciated – and the Full Spectrum of Dermatology: A Diverse and Inclusive Atlas developed by co-editors Misty Elerian MD, MS and Adam Friedman MD FAAD.
strengths of beauty ® continues to explore the unique relationship between racial/ethnic diversity and beauty for women. Companies raise awareness of the need for inclusive and representative beauty, provide education and drive action with medical and consumer audiences.
“Historically, the industry has not included all women in its definition of beauty,” said Carrie Strom , senior vice president of AbbVie and president of Global Allergan Aesthetics. “As industry leaders, our goal is to create a more equitable beauty and aesthetics industry that focuses on diversity, representation and inclusion. Forces of Beauty ® it’s about impacting change and creating a space where the origins of beauty are honored, the definition of beauty is vastly expanded, and uniqueness is the norm.”
As part of its multimedia launch, Forces of Beauty ® come to life through a series of engaging and moving videos, produced by Shutterstock Studios, Shutterstock’s end-to-end custom creative store. The series, produced by Tiffany Frances , will feature four women who will share their stories and experiences as they relate directly to dedicated chapters in the report: Defining Beauty, Enhancing Uniqueness, History of Beauty Standards and Ownership. Each chapter will support the general conclusions of the report, including: that women of all races strongly believe that “one of us cannot represent us all”; that the standard of beauty should not be defined by a single group; and, that the origins of beauty and cultural practices are celebrated without being exploited.
Coinciding with the launch of Forces of Beauty ® the DREAM initiative ® will also unveil a first-of-its-kind partnership in the aesthetic category with Shutterstock Studios and present a royalty-free gallery of diverse images available to the public. The thousands of images will showcase beauty across race, culture, gender, age, ability level and body type and bring to life a key element of the forces of beauty. ® report that “one of us is not the face of us all”. One of the gallery’s drivers is the goal of encouraging industry peers to leverage these strengths in their own efforts, creating a first step towards collective change towards a more equitable industry. All included marketing materials will be easily accessible on https://www.shutterstock.com/explore/dream .
“The DREAM initiative ® brought us this amazing idea to create a more diverse set of royalty-free images. And thanks to our partnership on the Forces of Beauty ® report, it helped all of us recognize a significant gap in the market. Most of the visuals used in advertising and branding don’t reflect the diversity we see around us every day, and a search for images online reveals just how underrepresented many groups are in this. space,” said Aiden Darné, vice president and global head of Shutterstock Studios. . “Shutterstock surveyed more than 2,700 marketers globally last year and found that 74% wished they had access to more diverse content. This realization was the catalyst for engagement to bridge this gap, and we are delighted to partner with the DREAM initiative ® on this journey to put authentic representation at the center of all creative content.”
To learn more, visit DreamForEquity.com or follow us @AllerganAesthetics and @skinbetter
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture and market a portfolio of leading aesthetic brands and products. Our aesthetics portfolio includes injectables for the face, body contouring, plastics, skincare, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com or follow us on instagram and LinkedIn .
AbbVie’s mission is to discover and deliver innovative medicines that solve the serious health problems of today and meet the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives in several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition products and services from its Allergan Aesthetics portfolio. For more information about AbbVie, visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , instagram , Youtube and LinkedIn .
About skinbetter science ®
The science of skin ® The team of aesthetic experts have a deep understanding of skin aging and what it takes to help defy the effects of time. Drawing on a rich dermatological heritage, the skinbetter science team ® set out to create a new paradigm in clinical skin care. Cutting-edge, data-driven science is the primary driver behind all of our unique formulations. Skinbetter Science’s award-winning products are available exclusively at leading dermatology, plastic surgery, and medical aesthetic practices nationwide. For more information, visit us at Skinbetter.com or follow us on Facebook, Instagram and LinkedIn.
About Shutterstock Studios
For 20 years, Shutterstock has contributed to films, documentaries and storytelling of all types with its extensive stock library. Now, through its Studios arm, Shutterstock delivers its own stories, leveraging the unique expertise of its production and creative professionals, and an archive of over 60 million photo and video assets, spanning family royalty, cinema, music, sport, wars, politics. and celebrities. Shutterstock Studios specializes in the production of branded and commercial content as well as documentary and non-fiction films. Studios has quickly become the best-in-class creative partner for brands around the world using physical and virtual production to create evocative content. With the acquisition of TurboSquid, the world’s largest 3D marketplace, Shutterstock Studios now offers Web3 services and 2D and 3D animations.