Thorne Supplements Expand Esports Reach with New Multi-Year Partnership with Team Liquid

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Thorne HealthTech (New York) and esports organization Team Liquid (Netherlands) announced a multi-year partnership that will introduce top athletes and casual gamers to Thorne’s wellness and nutritional supplement products. Thorne has been named an official “Health and Wellness Partner” of Team Liquid, a global professional esports organization. Thorne’s products provide nutritional support, restful sleep, and mental focus, all of which can benefit the esports community.

Thorne will offer its personalized health and wellness solutions, including quizzes, health tests and nutritional supplements, to the Team Liquid community, which ranges from professional athletes to casual gamers. These nutritional supplements can support these athletes by optimizing peak performance, endurance and recovery, as well as promoting restful sleep and mental focus. Team Liquid influencers such as AverageJonas, Tiffae, Alixxa, and Acie will become Throne brand ambassadors.

“For Team Liquid, this partnership represents the next step in our 360-degree holistic approach to athlete training, as well as promoting healthy best practices for our extended Liquid community and fans,” said Steve Arhancet, co- CEO of Team Liquid, in a press release. “In the past, the physical demands placed on the bodies of esports athletes were often overlooked by the industry, but working with Thorne will enable our organization to find the best way to educate and fuel our athletes in a way that helps them reach their maximum potential.”

Thorne’s press release adds, “Partnering with Thorne enables Team Liquid to continue to achieve its macro goal of transforming the professional training experience and establishing new health and wellness practices and standards at the workplace. industry scale.”

Team Liquid has already embarked on this objective. For example, earlier this year, Team Liquid implemented a “groundbreaking” global training program to quantify, analyze and assess the cognitive abilities of esports athletes “competing at the highest level to determine the innate ability of ‘athlete and his extended mental potential’.

“This type of cognitive testing underlies the direct link between success in gaming and performing cognitive abilities such as attention, memory, information processing, and task switching,” the press release adds. .

Thorne and Team Liquid also plan to co-author a case study examining the performance of Thorne’s health products and practices among Team Liquid athletes. The study will be led by Team Liquid’s director of performance, Chang-Hyun Ko, and Thorne’s director of sports science, Joel Totoro.

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